AXA has announced its contribution to the France Pavilion at Expo 2025 Osaka, which is themed around Love. The company has created an immersive artwork combining electronic music, dance, and visual art, featuring collaborations with Rone, Angelin Preljocaj, and Thierry De Mey. Inspired by the Japanese concept of « Akai Ito » (the red thread of fate), this audiovisual experience will accompany visitors throughout the pavilion, in partnership with IRCAM, of which AXA is a proud patron.
With a presence in Japan since 1994 and 9,000 employees, AXA reaffirms its commitment to the country and its dedication to culture and heritage. As a Gold Partner of COFREX, AXA joins other prestigious French companies such as LVMH.
The Expo 2025 Osaka, taking place from April 13 to October 13, 2025, is expected to welcome 28 million visitors. For AXA, this event represents a unique opportunity to showcase French excellence and strengthen intercultural dialogue between France and Japan.
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