Despite ongoing economic, geopolitical, and environmental crises, European consumers continue to prioritize pleasure in their spending habits, according to the Observatoire Cetelem 2025.
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A Controlled yet Enjoyable Consumption
While consumption is often seen as excessive and wasteful, Europeans still associate it with well-being and enjoyment. Most believe they manage their spending wisely, balancing necessities and indulgences. -
Financial Constraints and Frustration
Despite the desire to spend, financial limitations are a major obstacle. Nearly 70% of Europeans admit they cannot always afford what they want, leading to frustration. Many adopt alternative strategies, such as saving, installment payments, or second-hand purchases. -
A Shift Towards Services and Sustainable Consumption
Consumers are increasingly interested in alternative ways of consuming, including renting, buying refurbished products, and using digital services. The demand for streaming, food delivery, and subscription-based models is booming, particularly among younger generations.
European consumption patterns are evolving towards more responsible and service-oriented models. While material goods remain important, experiences and digital services are becoming the new standard for consumer satisfaction.
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